Just imagine a situation where you can easily increase the sales of your online store on Shopify by 10% to 20% in just next 10 minutes. This can become possible with Chatbots. Yes, the use of Chatbots is greatly increasing across the eCommerce sector and its smart features have benefited a number of Shopify online stores. Now this is because of the Chatbot development solution for Shopify store at low costs and special superpowers that Chatbots come with.
The Chatbot superpowers have been explained below:
1. High Open Rates
Compared to email messages which has open rates around 10–25%, bot messages which are send to the users come with open rates around 65% to 90%.
2. Collapse The Sales Funnel
Most of the eCommerce businesses have conversion rates around 1%-3% which means that you are not able to properly use the remaining 97% of the traffic. So in simple numbers, if 100 people visit your online store, then 97 out of them is of no use to you. But if the same 100 people visited your bot, you always have the chance to contact them back later.
3. Personalization
When 100 people visit your online store, they will be shown the same exact content throughout the pages but as Chatbots are smarter they will show their smartness in deciding what content has to be shown to the which visitors and when. They learn from the visitor behaviour and based on that decide which products should be showed to a set of visitors.
In short, Chatbots can work better and smarter than any other methods. No doubt this has greatly increased the demand of Chatbot development services in the eCommerce industry.
E-commerce Chatbot Features
1. Facebook Messenger Store
All of your products or services at the online store will be available to your Messenger Bot. So in case any update is made on your Shopify store, it will be automatically reflected in the bot too.
2. Auto Abandoned Cart Recovery
As per Baymar, 37 different studies conducted on online businesses points to the fact that the average cart abandonment rate is around 69%. It is possible to recover around 50% of them by making use of abandonment cart email tools but it is even possible to do better than this. All you have to do is to use email and messenger together so that you can increase the recovery rates.
3. Lead Capture & Sell
This is all about attracting the online browsers and converting them into buyers. Whenever a shopper is using the bot to browse for the products, it collects the information of the visitor, tracks their behaviour and based on that offers a free gift. Mostly the free gift is a coupon which the user can use while shopping at the store to avail off discount.
4. Smart Upsell & Downsell
There is 33% more chance for a customer to buy another product after he buys the first product from the store. With the intention of upsell, bot sends the customer a message and an email.
5. Auto Comments on FB Posts
What if you can easily respond back to the comments on the FB ads and the FB page! With bots you can easily and smartly respond back and this will help you with increased sales.
6. Customer Service
Frequent questions from the customers about their product delivery status can make your employees go crazy. By using bots you will be able to have their service 24*7 and they will answer to all the customer queries pleasantly, thus saving you good amount of money otherwise spend on employees.
Related: AI Chatbots: Future of Customer Service and Support
7. Broadcasting Messages
You can choose the “Broadcast” feature to send messages to a specific group of people or to all of your users.
8. Sales Funnels
You can easily come up with a sales funnel inside your bot.
9. User Segments
You can create different user groups by using user attributes. For example if the user asks for Kids Clothing and the related responses on the activity, you will be able to send messages or notifications in the future whenever a new item is added to the collection.
How to make a Chatbot in 5 minutes?
It is quite easy to make this bot. This is because here we will be making use of two of the important tools. The first one we will use is the GoBeyond Shopify App which will make your online store a Bot and then on the Chatfuel connect it to the GoBeyond Template.
To accomplish this task you will need to do two things:
- Sign up GoBeyond App on Shopify
All the features that we discussed earlier are available in this app along with natural language processing (NLP).
- Chatfuel Account
Chatfuel is a Bot building platform which is quite popular and it comes with a number of targeting and broadcasting features.
Once you have done the task of signing up for both the things, you can follow the Shopify Chatbot Tutorial to setup the bot.
Conclusion
With more businesses moving towards Shopify to build their online store, the use of Chatbots is definitely going to turn out to be important. Every business focuses on increased conversion rates and amazing customer experience and bots can easily offer it in smarter way.
