Top Marketing Tips To Beat The Competition In Your E-commerce Business

3 min readMar 22, 2019

First of all try to analyse your current position in your eCommerce venture. You may have just started out or you may be looking for ways to expand your customer base. Whatever be your position, there will come a point where you will see that eCommerce marketing has turned out to be a big factor influencing the business.

How do you plan to evaluate your current marketing efforts?

Are you doing it right? Or do you need to put more efforts into some areas which you have not explored yet?

When it comes to eCommerce marketing it is quite tricky as you cannot find all the important tips at a single place. The best thing is that here in this post we have managed to bring them together so as to help you with marketing success for your business.

The marketing campaign tips which you can use are mentioned below:

Before Starting Anything, Create A Content Marketing Strategy

Nothing can work well if you have no plan build. Just like for any other thing, you need to come up with a content marketing strategy for your eCommerce business. To begin with, right down all the ways in which you are planning to reach your targeted customers line images, videos, blog posts or newsletters.

You need to check every week on what you have done and evaluate it to know how the process is going on.

Come Up with Automated Email Marketing Campaign

When it comes to effective eCommerce marketing, email marketing is considered as the base of the strategies because still in this era it is the best method to reach users, influence them and push them to buy. Again, customers are more inclined towards opening email even if it contains some advertisements. You can use email marketing to send information to the users and use the medium to sell more.

Go for Social Media, Consider All Platforms

When it comes to eCommerce businesses they have a tough time figuring out which platforms work well for their market in terms of social media. So the only solution is to try them all out and start cutting down the ones which does not work.

You can choose the prominent social media platforms like Facebook, Twitter, Instagram and Google Plus and create pages in it. Now you can start spreading your contents on these pages and make use of social media analytics to see what works best in your interest. It may come up that some of the pages work well compared to others but still, this way you give your customers a chance to connect with your company. Take your time before you focus on particular channels as you never know you will have your best customer from the pages you felt was not worthy.

Apply Personalization Strategy

Personalization is always considered as the best marketing strategy because customers are not planning to buy from a company that is faceless. The idea is to have one or two people to represent your company and become its “face”. All your email marketing efforts should have a name in it, take your time to come up with videos and images of your employees and put them on the site and show how the products are made. When your customers will see the details in the personalization they will show interest in the brand and try to know more about it.

If you want to be successful in your online business you need to be sure you are following all the right tactics. To know more about the top 15 eCommerce trends for 2019 and beyond you can keep reading this post.

Conclusion

Coming up with an online store is the first step but this does not guarantee that such a step will help you find a better place in the market and help you make revenue. This can be only achieved when you have right eCommerce marketing strategy in place.