White Label Software Development Services - All You Need To Know
Building your own software can make you spend large amount of working hours as well as budget. This is not always needed. How about an arrangement where you get to license the product to the customers and offer them on subscription basis?
It is possible now through white label software and app solutions. This is a decent way of adding value to the business without reinventing the wheel every time and saving yourself from spending more money time or efforts.
What is white label?
In simple terms, while label software is an application which is developed by a business and is then sold by another company. Here the company which is involved in reselling will present the software as their own to the buyers. Here the software which was developed first at a fixed cost will then be sold out by the re-seller on subscription basis. This will offer a regular return on investment to the re-seller out of the software solution.
Another way of white labeling is where a company develops a product or service and it is re-branded and sold by the re-seller at a better price on which the he can make some profits.
White label Development Services
white label services which makes it possible for you to get software developers with right talent to work on your project. this kind of services are completely white label which means that the project remains projected as yours forever. There will be no links connecting it with developers.
Read also: Advantages and Disadvantages of White Label Software Development Services for Your Business
Some of the common types of white label product and services are:
White Label Software Development Services
Through White Label Development services company work on the back stage anonymously while letting you take all the credit of the developed solutions. Generally, company sign NDA (Non-Disclosure Agreements) to assure the ownership of the developed products, source code and IP rights stays with clients. The company never disclose the information of clients unless and until they are okay with it. So clients can be sure about enjoying professionalism when partner with such white label software development providers.
B2B White Label
Here the products or services developed by a company is re-branded and sold by a re-seller to their business clients.
B2C White Label
Here the re-seller sells the re-branded products developed by a company to individual end user.
White Label SaaS
Here the software that is re-brandable is hosted on the internet and licensed for subscription. Here the software presented as the one of re-seller but it is made available on yearly subscription. Such kind of option offers more returns to the re-seller over the period of time.
What makes white label projects successful? Checklist to follow
White label software can turn out to be a profitable affair when you take care of a few things. There is a checklist to be followed which takes care of some key points and they are mentioned below:
● Customization
What you actually plan to have? You should have a clear idea about how the interface of the software should look like, the branding, functionality, appearance and access. Everything should be planned right from creating a user manual to completing packaging. You should be very much clear about what you want to include in the brief as your development team will follow the same.
● Features
During the project discussion stage there will be debates and discussions on what can be added and what not based on the available timeline and budget. So it is important to come on the agreement where things can be cut down and only the critical ones are placed.
● Branding
It is important to know whether you are working against tough competitors. You need to come up with software solution which will be focused on a particular stream and has a specific set of audience in play. You should look for the market niche with less number of strong competitors.
● Development costs
It important that you have an idea about the current software development costs. You need to be very clear about what you will have to pay to get the software developed your way. If the cost of software development goes out of your expectation you need to know the advantages that you will enjoy when you plan to spend more.
You can even talk with the developer to estimate on the development costs, especially when you are planning to develop multiple projects or have any long term projects.
● Integration
When you are set to develop new software you would have looked into all the aspects of its development. You would have also thought about it will affect your business. This is very important because you will not be having the plan to get stuck with the new software just because it does not integrate well and function with your existing one.
● APIs
What are the possibilities of adding additional software and know about its integration. You should know about the APIs which will be delivered with the initial product and in case of future integration, who will be responsible to do the job.
● Security
This is something that you should always give priority to when you are offering software solutions. You need to be sure that your licensee or the end user does not have to worry about any security threats. It is important to know about any kind of security threats that will be attached with using the software and what will be the extent of the software usage.
● Support
For the re-seller, the developer will set up a support system where the clients can contact and interact in case of issues. The developer will train the re-seller to look into the end user issues and troubleshoot the problems by offering a support contract which can be renewed regularly to solve back-end issues.
● Reselling complexity
You should talk about the possibilities of reselling or sharing the software products with your developer. You should know what can be best for you — whether to sell the product completely or is it good to share it on subscription basis. You should also discuss about the royalties that the developer expects from you.
● Affiliations
It is important for you to have a clear plan about who will be licensing the software and selling it. There are options where other companies can also sell your software for a said reward or compensation. If you wish to use that path too, you can bring it into work by proper tactical planning.
● Pricing
Are you pricing right enough on units?
You need to be sure you are selling the software on subscription basis by properly covering the costs. You need to work with a developer to develop the software which takes up your expense. You will need to market the software and promote it, which will be a costly affair too. So it is important that you price the software properly so that you will not go in loss.
● Keywords
Put in some research work on knowing the keywords that your users will search to find you. You should consider name and description to match the same. Once you know the words that the buyers are using you can pitch the same in your software description to catch the attention.
Why Big Companies Use White Label Developers?
Many big brands prefer to go for white label software development because of increased cost of development in the market. So compared to normal custom product or service developers, the demand of white label product developers has increased. Again, the pressure to win in the competitive business environment is high and for the same, proper business idea and business partners matters the most. For startups and big organizations, white label pose as an effective solution to build digital products effectively. Some of the white label services you can enjoy are design prototyping, file sharing, testing sites on staging servers, brand documents, design communication, designing and developing projects for your clients, offer support service to your clients, etc. The best thing is that here everything is done by us in your name and our name is not disclosed at any level.
Through white label development big enterprises can easily fulfill the needs of their business partners by offering software products in their names. Some of the reasons why big businesses prefer to hire white label developers are:
● You can easily increase your distribution with white label app and software development.
● The white labeled products are regular ones and easily available as they need less resources and can be implemented quickly.
● Using white label it is possible to create your own brand as well as develop a lasting relation with the clients.
● If you are into reselling, you can set a price in such a way that you are making some money.
● You as a re-seller will be able to mix and match the services from different vendors using white labeling. This will help you add value to your customer.
● Building software products needs a lot of knowledge and patience. You need to invest a lot of time to come up with the product. When you go for white label software you get a product which is ready to be used and so you can focus more of your energy towards promotion and marketing to close deals fast.
● With white label you have the privilege to check the market first before you plan to introduce something. So you will be actually coming up with something that has value into a tested market. This minimizes the risks greatly.
Businesses that generate revenue on white labeling
Some of the businesses of white label software solutions are mentioned below:
● E-commerce solution
● Marketplace solution
● Healthcare solution
● Freight transport solution
● Food delivery solution
● Transport solution
● Courier services solution
● Service booking solution
● Chat solution
● Matchmaking solution
● Grocery store solution
● Restaurant management solution
● IoT solutions
● Enterprise solutions
How WeblineIndia Can Help Companies in Providing Best White Label Services?
WeblineIndia is one of the leading white label software development company based in India. Here we have a team of white label developers who are experienced, skilled and talented in developing white label products. Such kind of product help with integration, branding and operation of large number of software products. in short, we work as your hidden partner who does the work for you. Moreover, we have NDA signed when taking up the project to make sure everything stays in accordance with the rule book. All the projects done by us are presented as of the business’s and we ensure to keep our name away from it. So whether it is about getting experts for coding the project or you simply need resources, as a white label partner, we can help you. As white label provider we charge a fixed cost for the product that we develop for our clients and they can then sell them at better profits to their clients.
Conclusion
It is a fact that while labeling is a good option to build your business. For developers it is easy to come up with products and services for the clients in short interval of time through white labeling. Companies which have great idea implemented within the boundaries of their premises can get it on the table and sell it to the smaller ones, who will in turn offer the service to the clients with required modification through white labeling. It is a better and quick way to make revenue and grow business all the while offering client satisfaction.
